Can body-positive branding be good for the bottom line? It certainly looks like it, based on American Eagle-owned Aerie's unretouched #AerieREAL campaign.
AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is
Aerie's New Unretouched Body Positive Campaign Is Everything
Jameela Jamil's anti-airbrushing campaign isn't the answer.
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Aly Raisman poses in Aerie campaign with Iskra Lawrence
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Let's talk body positivity in fashion – Massachusetts Daily Collegian