The lingerie industry is worth 13 billion in the United States alone, and with so many enormous names out there, it can be hard to break into it. And yet several years ago, ThirdLove did exactly that. Though they had a superior product to a large majority of what was out there, it was their advertising that helped them skyrocket to popularity so that people would give them a chance to find out exactly how great it was. Their video marketing campaigns are a big part of that. In this month’s Brand Video Breakdown, we’re going to take a look at how ThirdLove created messaging and brand videos that resonated so strongly with their target audience and made a name for themselves in such a competitive industry. The Brand: ThirdLove ThirdLove co-founders were tired of owning a ton of expensive bras that were cheaply made and didn’t fit, even though they were the right size. They set out to create a bra that would work well for more women, regardless of different sizes and shapes that are unique to each woman, and they released their first bra in 2013. They grown exponentially, which is impressive considering their higher-than-average price point …
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