![](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/ED4Z7I7OQZHMFOFTZQN65O6DPQ.jpg)
NEW YORK, United States — An effort by Victoria's Secret to make the sports bra sexy is taking longer than expected.
![](https://forwardwithdesign.com/cdn/shop/files/334231983_FWD_WOMENS_70024F04_CORE_AllDayMedImpactBra_SWIRLYBLKWHT_DETAIL2_ONFIG_4929_533x.jpg?v=1709322663)
Women Clothing Sports Bras & Crops – FWD
![](https://static.nike.com/a/images/c_limit,w_592,f_auto/t_product_v1/a4804eec-3cec-4029-ae08-8ea85a39568d/zenvy-strappy-womens-light-support-padded-sports-bra-plus-size-k89gzP.png)
Zenvy Light Support Sports Bras.
![](https://m.media-amazon.com/images/I/71jKTChxgCL._AC_UY350_.jpg)
Victoria's Secret Incredible Front Zip Close Sports Bra (34C, Dark Grey Marl) : : Clothing, Shoes & Accessories
Victoria's Secret is turning into a discount retailer
![](https://nypost.com/wp-content/uploads/sites/2/2023/01/Victoria-s-Secret-.jpg?quality=75&strip=all&w=1200)
Victoria's Secret CEO Amy Hauk to exit after just 8 months, stock plummets
![](https://img.businessoffashion.com/resizer/OR3EmD8fkxyaOMEX9IhQmk7vQ3Q=/400x225/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/D25RUFJYDRASND5IZJVH5LFHC4.jpg)
Victoria's Secret Sports Bras Selling Slower Than Expected
![](https://static01.nyt.com/images/2021/06/24/fashion/18OpenThread1/18OpenThread1-facebookJumbo.jpg?year=2021&h=549&w=1050&s=00a8870763d0c1cd5ad458d294bd706f9a9dc91e3e85fc81d28d2988e5684c68&k=ZQJBKqZ0VN)
Why Did We Fall for the Victoria's Secret Angels? - The New York Times
![](https://forwardwithdesign.com/cdn/shop/products/333773078_FWD_Womens_70022F1C_WomensLowPDBraNon-Pr_BLKBTYTNLTXTR_OFF_FRONT_533x.jpg?v=1669310870)
Women Clothing Sports Bras & Crops – FWD
![](https://www.victoriassecret.com/images/vsweb/e399155f-20ea-4429-95c9-465b373b945b/030824-fc-30off-sport-bras-mob.jpg)
Sports Bras for Women - High, Medium & Low Impact
![](https://media.cnn.com/api/v1/images/stellar/prod/190228093202-victorias-secret-sales-struggles.jpg?q=x_3,y_0,h_1684,w_2993,c_crop/w_850)
Victoria's Secret's 'sexy for all' strategy boosts sales and shares
![](https://m.media-amazon.com/images/I/610KSj819YL._AC_UY1000_.jpg)
Victoria's Secret Bombshell Push Up Bra, Adds 2 Cups, Shine Strap, Bras for Women (32A-38DD), Black Shine, 34B : : Clothing, Shoes & Accessories
![](https://www.victoriassecret.com/images/vsweb/d44ba8b5-fa21-4038-81ae-7b583dd5eff2/071421-diversity-20-ko-front-close.jpg)
Sports bra similar to old Victoria Secret Knockout : r/ABraThatFits
![](https://forwardwithdesign.com/cdn/shop/files/334232226_FWD_WOMENS_70024F31_PUSH_BlncdBra_GRANITEGREEN_FRONT_533x.jpg?v=1709309343)
Women Clothing Sports Bras & Crops – FWD
![](https://m.media-amazon.com/images/I/71juBzzNUaL._AC_SY350_QL65_.jpg)
Victoria's Secret Incredible Front Zip Close Sports Bra (34C, Dark Grey Marl) : : Clothing, Shoes & Accessories
![](https://i.pinimg.com/736x/eb/e5/1b/ebe51b4497dcb13bfacd78c7edaa5e21.jpg)
![](https://www.jiomart.com/images/product/original/rvxul4pmwf/de-moza-women-indigo-blue-solid-cotton-ankle-length-leggings-xl-product-images-rvxul4pmwf-1-202304110705.jpg?im=Resize=(500,630))
![](https://i.etsystatic.com/18991243/r/il/208838/4964630809/il_570xN.4964630809_7xkb.jpg)