Zivame is an online lingerie retailer with hundreds of designs for Indian women founded by Richa Kar. Know about its business model, revenue and more.
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With male employees wandering around, confused salesgirls, and an air of shame
surrounding the process, buying bras in India appears indeed agonizing for
women. Zivame was started in 2011 to allow women to shop for intimate apparel
without fear of being judged.
When Richa Kar, the creator of the online lingerie store Ziv
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Zivame's strategy to be the perfect fit for India's lingerie market: personalise, price right, go omnichannel