We were tasked with redesigning the current ChitChat design to be engaging, fresh and unique. The limited edition packaging would be released annually alongside the Movember event. The Movember packaging is wall-papered with bright, quirky, hand drawn illustrations that encourage the importance of ‘growing a mo and chatting with a bro’ in a relaxed and humorous way. The bright blue background anchors the illustrations, whilst also adding to the light-hearted feel, as well as acting as a disruptive, eye-catching colour in the chocolate biscuit category in local supermarkets.
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Griffin's Chit Chat Movember Edition by Hey Stranger - World Brand Design Society
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