FullBeauty Brands Acquires Beloved DTC Bra Brand Cuup

The company specializes in plus-size fashion, and recently bought Eloquii from Walmart.

This Celeb-Approved Bra Brand Just Dropped a Rare Sale, and Prices Start at $10

Christie Brinkley Gushes With Pride Over Daughter Sailor Brinkley Cook's Body Acceptance Senior Project - Fashionista

Cuup - Fashionista

Shop All, CUUP

Dia&Co - Recent News & Activity

FullBeauty Brands Acquires Beloved DTC Bra Brand Cuup - Yahoo Sports

FullBeauty Brands Acquires Beloved DTC Bra Brand Cuup - Fashionista

What Parade's Sale Says About the State of DTC

CUUP Sale: Shop Editor and Celeb-Loved Bras Starting At Just $33

Fullbeauty Breaks Record for Fastest U.S. Bankruptcy - Bloomberg

FullBeauty Brands acquires CUUP