The world needs to act now to create a more sustainable future. I was honoured to oversee and direct the work of SF agency Character for the launch of lululemon Like New. lululemon first ever trade-in and resale program. Just like one product goes from one person to the other , the identity embrace the notion of repetition and circularity using typographic patterns installing the three steps of the program:"Rethink, Revive, and Rediscover".
Fred Mazzola - lululemon Like New
Fred Mazzola - lululemon Weekly campaigns
Fred Mazzola - lululemon Weekly campaigns
lululemon Mall of America Experiential Store — Nikki Stephens
jeremy jude lee on Instagram: matchy-matchy : @lululemon - talent : tatenda hatugari styling : nina maidment art direction : fred mazzola producer : tristan merrick photo-assist : kyle gibson coach : steve hackett
lululemon Like New - Shaun Samson
Frederic Mazzola - lululemon
Fred Mazzola - lululemon Like New
nafisa's smiles : @lululemon 🍋. • stylist : nina maidment producer : valesca francois art director : fred mazzola makeup artist : becca…
Fred Mazzola - lululemon Experiential Stores
lululemon Fuel Space — Nikki Stephens
Fred Mazzola - lululemon Like New
