There is no public consensus on how often one should wash their jeans. So Levi's CEO Charles Bergh weighed in on the topic. His opinion has more to do with saving water than personal cleanliness.
There are a lot of diverse opinions on the topic.
Planet-Friendly Tips to Clean Your Jeans - Levi Strauss & Co : Levi Strauss & Co
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How Often Should You Wash Your Jeans? Experts Weigh In
People still aren't washing their legs in the shower - Upworthy
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How often should you wash jeans? - Upworthy
How often should you wash jeans? - Upworthy
How Often to Wash Your Jeans, According to Experts
Man goes viral for wearing a t-shirt and jeans to his own wedding
What you can skip washing – and what you can't
