In strategy shift, Lancôme names Emma Chamberlain as new brand

The L’Oréal-owned brand chose the 21-year-old star as part of a wider shift towards pop culture.

THE NEW LANCÔME GLOBAL AMBASSADOR EMMA CHAMBERLAIN

Laure Guilbault (@laureguilbault) / X

Practical Purchase Emma Chamberlain's Extremely Smokey Eyeliner at the Met Gala Is Sending Me Straight Back to 2003 — See the Photos, emma chamberlain 2023

Practical Purchase Emma Chamberlain's Extremely Smokey Eyeliner at the Met Gala Is Sending Me Straight Back to 2003 — See the Photos, emma chamberlain 2023

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Laure Guilbault auf LinkedIn: In strategy shift, Lancôme names Emma Chamberlain as new brand ambassador

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Emma Chamberlain Is Lancôme's New Global Ambassador

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Laure Guilbault auf LinkedIn: In strategy shift, Lancôme names Emma Chamberlain as new brand ambassador