Kawaii's shift out of pink is cut with the same sense of sportiness seen in Western markets — but is armed with political motive.
Book: 'Kawaii!: Japan's Culture of Cute' - WSJ
The Evolution of Kawaii Tracing the Roots of Japan's Culture of Cutene – Youeni
NYC's first Japan Parade hits the streets of the Upper West Side
Kawaii Pop, the Cult of Cute, Contemporary Art
The new science of cute, Japan
The Evolution of Kawaii Tracing the Roots of Japan's Culture of Cutene – Youeni
Kawaii: The Emergence and Evolution of Cuteness in Japanese Girls' Culture – The Japan Foundation, New York
CONNECT Magazine Japan #120 January 2023 by AJET Connect Magazine - Issuu
Kawaii's Comedown: Japan's Culture of Cute Sports Up
Is Korean culture more popular than Japanese culture? - Quora
CONNECT Magazine Japan #120 January 2023 by AJET Connect Magazine - Issuu
Why is Japanese culture so popular in the US? - Quora
Kawaii!: Japan's Culture of Cute by Manami Okazaki, Geoff Johnson, Hardcover
What is kawaii – and why did the world fall for the 'cult of cute'?
All You Ever Wanted To Know About Dating Japanese Men » Zooming Japan
