When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
Lululemon a Warrior in Protecting its Intellectual Property - Stites & Harbison
The Brand Story: Lululemon - MarcomCentral
Lululemon: The Fitness Brand Designed For Real Life, The Journal
Lululemon: The Fitness Brand Designed For Real Life, The Journal
Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine
Lululemon: The Fitness Brand Designed For Real Life, The Journal
Lululemon: The Fitness Brand Designed For Real Life, The Journal
Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
Building a Next Generation Tech Gathering: The STEP Conference - Tharawat Magazine
Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company
How Lululemon Builds Community To Create an Iconic Brand - Simon Mainwaring
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
Lululemon: From Niche Market Pioneer to Apparel Ubiquity - Technology and Operations Management
