Much of the focus at NBCU's event appeared to be on streaming service Peacock, which it is hoping to nudge to top of mind for advertisers.
Resources Mediaocean
NBCU Plans to Frame Some Peacock Shows With Occasional Ads
2022 Peacock Newfront Takeaways
Peacock: International rollout, pricing, shows, movies, more
Inside the WGA deal: Explaining the writers' contract, line by
Interactive Advertising Bureau
Peacock NewFront Content and Ad Innovations
NewFronts 2022—Twitter's big questions and what brands can
Julia Alexander auf LinkedIn: Disney's Star Wars Streaming Puzzle
NBCUniversal Touts New Peacock Spotlight Ad Unit, Live, Linear Ad
Peacock officially launches 'Must ShopTV' to let users shop products that appear in content
Peacock's Newfront Pitch: New Ad Formats, and Movies Too
Peacock's Newfront Pitch: New Ad Formats, and Movies Too
Peacock: International rollout, pricing, shows, movies, more
