![](https://www.glossy.co/wp-content/uploads/sites/4/2023/02/Screen-Shot-2023-02-23-at-5.12.55-PM.png?w=1140&h=600&crop=1)
Suddenly, and all at once — boobs are back. Allow me to explain. In the past week or so, I was scrolling TikTok, as it is my literal job to do, DM-ing videos back and forth, when my friends and I noticed ubiqutious talk of a procedure we hadn't heard much about in years — the boob job.
![](https://i.dailymail.co.uk/i/pix/2015/06/26/23/2A03470600000578-0-image-a-62_1435357679009.jpg)
40 per cent of women admit they've considered a boob job
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/03/05_Sara_Spruch_Feiner_Glossy_0018-1-e1679407784116.jpg?w=1024)
Glossy Pop Newsletter: The return of the boob job — among Gen-Z
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/02/Screen-Shot-2023-02-23-at-5.12.55-PM.png)
Glossy Pop Newsletter: The return of the boob job — among Gen-Z influencers, anyway - Glossy
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/02/pete-pedroza-0_iqU0zGIGg-unsplash.jpg?w=360&h=202&crop=1)
pete-pedroza-0_iqU0zGIGg-unsplash.jpg?w=360&h=202&crop=1
![](https://image.isu.pub/170221114657-98b8b9135ba8383b4803c1a157bb19df/jpg/page_1.jpg)
The Gloss September 2016 by Gloss Publications - Issuu
Sara Spruch-Feiner on LinkedIn: The Glossy Pop guide to influencer
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/11/Hliday-Gift-guide2.png?w=360&h=202&crop=1)
Hliday-Gift-guide2.png?w=360&h=202&crop=1
![](https://static01.nyt.com/images/2022/03/13/magazine/13Mag-Lorde-01/13Mag-Lorde-01-articleLarge.jpg)
The Women of Pop Are Imagining Life Without Fame - The New York Times
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/02/Glossy-x-Spate_-Powder-Foundation-Feb-20-1.jpg?w=845)
Glossy Pop Newsletter: The return of the boob job — among Gen-Z
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/03/JRB-e1678909121107.jpeg)
Glossy Pop Newsletter: How founders Bobbi Brown and Trinny Woodall
Sara Spruch-Feiner on LinkedIn: The Glossy Pop guide to influencer