SHEfinds has the scoop on how Pippa Middleton's rear end is responsible for the uptick in padded underwear sales.
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Pippa Middleton Accused Of Wearing Fake Bum For Royal Wedding
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Bootylicious trend fuels demand for bottom lifts, padded panties and cosmetics
Booty is big business! How companies are cashing in on a growing trend for bigger butts
