Learn more about the brand performance of Peloton as they navigated their first major crisis in this brand tracking case study.
Peloton x ustwo
Peloton's rise, fall and attempted comeback
Did Peloton Just Experience the Worst Product Placement in History? — Greenbook
The Harris Poll on LinkedIn: Peloton Brand Tracking Case Study
How Peloton Lost Its Cool Factor: A Case Study in Brand Mismanagement
Did Peloton Just Experience the Worst Product Placement in History? — Greenbook
With Peloton Guide, the Fitness Company Bets Big on Body Tracking
Case Study: Peloton Interactive, Inc. (English version)
Has Peloton Learned From a History of PR Blunders?
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency