quot;Bliss Club is a female-founded company, set out to design activewear specifically for the women of India. Bliss Club’s product includes ‘The Ultimate Leggings’ which is sized specifically for the Indian woman with a super high waist and pockets, allowing women to wear it for longer durations without feeling restricted. Bliss Club claims to be EBITDA positive and has built a strong community of over 15,000 women across Instagram and WhatsApp. Given the varied body types, weather conditions and individual sensibilities and preferences in India versus the west, Bliss Club has identified a big product gap in the space. In May 2021, the brand raised $2.25 million in seed funding led by Elevation Capital."
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