Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.
Kim Kardashian West On The Future Of Body Positive Shapewear
From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
Kim Kardashian on Skims, Swarovski and Transcending Shapewear - The New York Times
Skims: Kim Kardashian's Inclusive Fashion Proposal, by Mercedes Egea Lara, Feb, 2024
Can Kim Kardashian's Skims Make Shapewear For Men Mainstream?
question for the #shapewear community- does it ever get easier?! #span
Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category
How shapewear sparked a billion-dollar underwear war
Kim Kardashian's Skims brand is now worth $4 billion
SKIMS has some of the most innovative shapewear on the market, but
Kim Kardashian's SKIMS shapewear brand launches adaptive collection for disabled shoppers
Skims vs. Spanx review: Which shapewear is better? - Reviewed
