When Rihanna launched Fenty Beauty in 2017, the brand was taking one approach: more. There were more foundation shades for all (now over 40), more innovative color products and packaging, and more diversity and inclusion in the brand’s visuals and social media presence. Her new skincare line Fenty Skin—available on July 31—is not launching with 40 products, but instead just three. Rihanna wants to prove that you can do more with less, at least when it comes to skincare.
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