The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large one for 5€. On the one hand, you want a decent amount of…

The most insightful stories about Strategic Marketing - Medium

Popcorn & The Decoy Effect. Most of us think of movies whenever we…, by Sejal Gupta

Decoy Effect Decoded! - RedAlkemi

The Decoy Effect: How Adding Medium Sized Options Can Influence Consumer Choices

The Decoy Effect: The Trick Used to Manipulate You Into Buying The Large Fries

Popcorn, Pricing, and the Decoy Effect - Expires at Midnight

What is the decoy effect, and how to use it

How cinemas use 'Decoy' pricing to get you to spend more – – 10 ways to have more money

What is the decoy effect, and how to use it