![](https://displaywise.com.au/wp-content/uploads/2022/03/DisplayWise-Case-Study-Thinx-5.jpg)
Returning client, Thinx, approached DisplayWise once again in 2019 for a retail pop up campaign designed to increase both brand awareness and retail sales in the Sydney market.
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It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?
![](https://i.dailymail.co.uk/i/pix/2015/10/21/22/2DA460E400000578-3283363-image-a-125_1445462209245.jpg)
NYC subway system won't approve advertisements for period underwear Thinx
![](https://yaffa-cdn.s3.amazonaws.com/yaffadsp/images/dmImage/StandardImage/thinx.jpg)
Thinx: Australia was our third highest performing country in terms of sales - Ragtrader
![](https://digiday.com/wp-content/uploads/sites/3/2016/03/Thinx.jpeg?w=150&h=150&crop=1)
Thinx is planning a physical retail strategy for 2020 - Digiday
Period underwear brand Thinx settles class action over 'non-toxic' briefs
![](https://images-na.ssl-images-amazon.com/images/I/81SnufWYIsL._SLDPMOBCAROUSELAUTOCROP288221_MCnd_AC_SR462,693_.jpg)
THINX Sleep Shorts Menstrual Sleep Shorts, FSA HSA Approved Feminine Care, Period Underwear for Women Holds 5 Tampons, Black, X-Small : Health & Household
![](https://wwd.com/wp-content/uploads/2018/03/screen-shot-2018-03-01-at-8-09-36-am.png?w=687)
EXCLUSIVE: Icon Underwear Adds First Creative Director in Growth Spurt
![](https://displaywise.com.au/wp-content/uploads/2022/02/DisplayWise-Retail-Thinx-3-1024x683.jpg)
Thinx - Retail campaign Sydney
![](https://images.inc.com/uploaded_files/image/1920x1080/Maria_Molland_A8A4930_385090.jpg)
Thinx Almost Imploded. Meet the Woman Who Rescued It and Wants to Turn It Into a $300 Million Underwear Empire
![](https://img.huffingtonpost.com/asset/6283abc5210000c18f50843a.png?ops=scalefit_960_noupscale)
Comfy And Cute High-Waisted Underwear
![](https://beautymatter.com/storage/2986/conversions/essity-buys-modibodi-and-knix-to-become-the-global-leader-in-leakproof-apparel-large.jpg)
BeautyMatter Essity Buys Modibodi and Knix to Become the Global Leader in Leakproof Apparel
![](https://displaywise.com.au/wp-content/uploads/2022/02/DisplayWise-Retail-Thinx-2.jpg)
Thinx - Retail campaign Sydney
![](https://m.media-amazon.com/images/I/61XxH0E4d1L._AC_UY1000_.jpg)
THINX Sleep Shorts Menstrual Sleep Shorts, FSA HSA Approved Feminine Care, Period Underwear for Women Holds 5 Tampons, Black, X-Small : Health & Household