Turning Madness Into Momentum

March Madness® is that one magical and mind-blowing month of the year when we see sixty-eight men’s and sixty-eight women’s college basketball teams tough it out on the court to compete for the NCAA Championships® . But only two teams will achieve the blockbuster movie finish; complete with a buzzer-beating shot, explosion of cheers, exuberant team huddle, cutting down of the nets, and a shower of ice-cold, neon sports drink. This year, Under Armour is elated to see 29 of its teams in the tournament, four of which–Texas Tech men’s and South Carolina, Maryland and Notre Dame women’s–are still on fire as they head into the Sweet 16™. So far, these teams are leaving it all out on the court; dominating with a certain toughness and hunger that only athletes with a true Under Armour spirit could harness. To support the 29 teams on their journey to compete, Under Armour provided performance apparel and footwear fit for champions. Why? Because Under Armour exists to make athletes better and we know athletes perform their best when they have the solutions designed to make them better, faster, more adaptable, and more comfortable.

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