Organic Basics Is Underwear You Can Wear for Weeks Without Washing But WHY?

Organic Basics, a startup founded by four Danish innovators who are clearly trying to vex me, has introduced a line of underwear you can rock for weeks without washing, and, like Sally Field in Steel Magnolias, I just want to know why. The secret that makes this product something less than a heinous prank on the public is silver. The underwear is made with a polyamide fiber coated with silver and spun together with organic cotton and that secret ingredient apparently kills 99.9% of bacteria.

Calvin Klein Advertising Campaign 2018 Buying Cheapest

Organic Basics Is Underwear You Can Wear for Weeks Without Washing But WHY?

Organic Basics Is Underwear You Can Wear for Weeks Without Washing But WHY?

Calvin Klein Advertising Campaign 2018 Buying Cheapest

Organic Basics Is Underwear You Can Wear for Weeks Without Washing But WHY?

Calvin Klein Advertising Campaign 2018 Buying Cheapest

Calvin Klein Advertising Campaign 2018 Buying Cheapest