I’ve spent the last five years building mobile apps for Generation Z and look at an incredible amount of data on a daily basis. I often get asked: Who is Gen Z and how do their media consumption habits differ from previous generations?
How Gen Z redefines media consumption habits - Think with Google APAC
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What We Know About Gen Z So Far
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Media Habits of Gen Z - Edison Research
The New Kids on the Block - Good Signal
Media Consumption Across Generations — Lab42 Research Insights