There Might Be a Good Reason Why Big Women Have Low Self Esteem

Clothing retailer Sonsi recently asked 1,000 women size 14 and over for their preferred marketing term. “Curvy” won with 28 percent. "Full figured" and "plus size" were tied for a close second with 25 percent each. Although write-ins included “normal” and “beautiful,” only 48 percent say that they like their own bodies—even though eighty-five percent of women surveyed agreed that
Clothing retailer Sonsi recently asked 1,000 women size 14 and over for their preferred marketing term. “Curvy” won with 28 percent. Full figured and plus size were tied for a close second with 25 percent each. Although write-ins included “normal” and “beautiful,” only 48 percent say that they like their own bodies—even though eighty-five percent of women surveyed agreed that
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