The company’s profit grew over $650 million over three years after executives decided to market their now-famous “Stanley Quencher” cup to women.
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Stanley Cups Are Just Water Bottles - The Atlantic
How did Stanley cups go viral? The obsession that can't be quenched
The rise and fall of the Blackhawks' dynasty - Chicago Sun-Times
Ryan Lovern on LinkedIn: The secret behind the dramatic rise of the Stanley cup? Women.
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How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item
Crowds are fighting in Target for Valentine's Day Stanley cups – Deseret News
Where to buy the Stanley Quencher in the UK: Here's where the viral cup is in stock
