Global Interest in Women's Sports is on the Rise - Nielsen Sports

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

The Gender Equality Debate: A Boost for Women in Sport

Women's Sports Network jumps on shifting attitudes with dedication to women's sports

Global interest level in men's and women's sports worldwide, by sport 2021

Global Interest in Women's Sports is on the Rise - Nielsen Sports

Evolving the measurement of sports events

The Olympics Is the Biggest Platform for Gender Equality in Global Sports - Nielsen Sports

Lehmann most influential women's player on Instagram ahead of World Cup

Women's Sports: Going From Strength to Strength - Nielsen Sports

Unbundling sponsorship of women's sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report

The Olympics Is the Biggest Platform for Gender Equality in Global Sports

Why brands need to play catch up when it comes to opportunities in women's sport, Analysis

The Rise of Women's Sports Sponsorship - VISUA

Sports Marketing: Game On - 7 Powerful Moves for Your Company

Women and Sport by Nielsen Sports - Issuu

World Cup 2022: A Few Stats to Know - Marketing Charts