Doritos calls this audience "emerging adults" and said that "newer generations are increasingly turned off by blatant, promotional marketing."
Doritos calls this audience emerging adults and said that newer generations are increasingly turned off by blatant, promotional marketing.
Confectionary cravings: how Oreo, Doritos and Hershey's are winning Gen Z - Student Beans Business
Why Doritos ditched their logo to appeal to Gen Z on 'Another level
2-2 Blog: The Importance of Brand Positioning – yesterday, Today & tommorow
Doritos
Doritos launches augmented reality summer campaign
Doritos marketing: Then and now
Doritos Launches Ads With No Logo And No Brand Name To Attract Gen Z
Doritos Sheds Logo In New Campaign Targeting Gen Z 08/26/2019
Doritos Launches Ads With No Logo And No Brand Name To Attract Gen Z
Watch: Doritos targets Gen Z with latest TV campaign - Marketing Beat
Doritos: Flavors that Pop, Marketing Strategies that Sizzles
Desires Logoless, Snack giant Doritos has launched an ad campaign which features no logo or brand name, to attract a younger, advertising-averse generation.
Doritos: Flavors that Pop, Marketing Strategies that Sizzles
Doritos ditches its logo to appeal to Gen Z
Deep Dive: Examining The Factors Driving Debit Use Among Millennials And Gen Z Consumers
