In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years. Why has this color returned to mainstream consciousness and what is driving brands to actively engage with it? A History of Accidental . . .
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.
Purple Reign
Why purple might be the perfect colour for your branding
Purple Brands: What Does Purple Signify In Branding?
Color Theory, Purple for Logos and Marketing
Lifx Tile review: Nifty, but the glitchy software drove us up the wall - CNET
Should you use Purple as your Branding Colour?
The Psychology of Design: The Color Purple in Marketing & Branding
Why purple might be the perfect colour for your branding
Nari Ward's We the People
Color Theory, Purple for Logos and Marketing
Photo of the entire plant of Dahlia 'Purple Gem' posted by baeGarden
Package design as a branding tool in the cosmetic industry: consumers' perception vs. reality
Should you use Purple as your Branding Colour?