Financial year 2023 was great for apparel companies as shoppers were back to buying spree with vengeance. However, legacy brands by listed firms such as Aditya Birla Fashion and Retail, Arvind, and Page Industries, have witnessed a tough Q2 FY24. With dwindling brand loyalty and a high fashion-churn rate, legacy brands need to stay relevant and affordable.
Which brand is better for clothes: Peter England or Park Avenue
Lee Enterprises Is Pivoting To Digital Solutions Too Slow (NASDAQ
Zudio represents Tata Trent's value fashion concept!
Zudio Sparks a Market Battle
Tale of 4 Brands: Seasonal, High-Growth, Unplanned, Gradual Sales
Sustainable fashion: A new rage among fashion retailers! - Indian
Brand Loyalty: How Price Creep Tests Consumer Allegiance
Arvind Fashions - Powering Fashion in India
How to Make a Brand Relevant to Gen Z