Korean streetwear takes the global fashion scene by storm

Characterised by high-impact logos with a hint of irony, Seoul streetwear is gaining the attention of Wiz Khalifa, Rita Ora and Rihanna
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When Paris-based Vetements and MatchesFashion.com announced their much anticipated garage sale at the beginning of Seoul Fashion Week, a streetwear-savvy crowd lined up outside. But Vetements isn’t the only brand trying to get its foot in the door. Korean streetwear has created quite a buzz over the past two years.

South Korean director Park Chan wook (left), actress Lim Soo-jung (center) and singer Rain (left) at Hong Kong International Film Festival awards cere Stock Photo - Alamy

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Korean streetwear takes the global fashion scene by storm

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