![](https://penntoday.upenn.edu/sites/default/files/2022-06/rainbow-washing-main-teaser_0.jpg)
Cait Lamberton, a professor at the Wharton School, gives four takeaways on the right way for brands to approach Pride Month.
Avoiding rainbow washing during Pride month: A Marketer's Guide
![](https://fuelcycle.com/wp-content/uploads/2023/06/pride.jpg)
The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support - Fuel Cycle
![](https://ceoworld.biz/wp-content/uploads/2018/03/LGBTQ.jpg)
Ash Beckham - Profile and Biography - CEOWORLD magazine
![](https://toimetaja.eu/wp-content/litespeed/avatar/eb4158912f87afb85eef72167821f4dc.jpg?ver=1706440848)
Ettevaatust, roosapesu! Väike värvipesu teejuht
![](http://static1.squarespace.com/static/567853b89cadb68edf5697be/t/62978bc6b92cf6691024a218/1654098886603/2.png?format=1500w)
Coalition for the Delaware River Watershed — To Honor Pride―Avoid Rainbow- washing this June and Beyond
LGBTQ+ shoppers sound off on Pride Month displays and real advocacy - Los Angeles Times
![](https://journals.openedition.org/ilcea/docannexe/image/17655/img-6-small580.jpg)
True Colours or Rainbow-Washing Exposed!? – Company Pride in and through Digital and Social Media Reviewed
![](https://toimetaja.eu/wp-content/uploads/2023/07/toimetajatolkebyroo_realistic_rainbow_people_4a892955-a23a-4563-a76b-3823925f1369.png)
Ettevaatust, roosapesu! Väike värvipesu teejuht
![](https://uploads-ssl.webflow.com/5ffc84beb8e04879b07ba551/629dbc585b28150685b62b69_Blog%20Banner%20(1).png)
How to Avoid Rainbow-Washing This Pride Month
![](https://cdn-ldhen.nitrocdn.com/mdIiLcKcWwdmKqMNNTZuYOPYmKXEsDxy/assets/images/optimized/rev-7a861d2/www.madfishdigital.com/wp-content/uploads/2024/02/team-having-dicussion-about-ethical-marketing-uai-360x240.jpg)
Blog - Mad Fish Digital
![](https://penntoday.upenn.edu/sites/default/files/2022-06/rainbow-washing-main-teaser_0.jpg)
How to avoid 'rainbow washing' during Pride Month
![](https://cdn.slidesharecdn.com/ss_thumbnails/combinepdf1-210610155010-thumbnail.jpg?width=640&height=640&fit=bounds)
How businesses can avoid Rainbow-Washing
![](https://366e203a.rocketcdn.me/wp-content/uploads/2022/02/Business-People.jpg)
The Coming $60 Trillion Wealth Tsunami - CEOWORLD magazine