Gymshark's brand strategy: the influencer marketing playbook

In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark

Gymshark Marketing Strategy: How Gymshark Became the Fastest

Mastering Influencer Engagements

11 TikTok Influencer Marketing Examples To Inspire You

7 Examples of Successful Influencer Marketing Campaigns

📗 Gymshark's Comprehensive Plan for Growth through Social Media

Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands

Marketing Strategy and communication plan - Gymshark by Claudia

Gymshark's Journey to £1 Billion: A Blueprint of Success!

How Gymshark are nailing influencer marketing

New Tool Unveils Gymshark's Success over Nike and Adidas's Strategy

Gym Shark: Brand Positioning Case Study

The 5 Best Influencer Marketing Campaigns (+ Key Takeaways)

Patagonia's brand strategy: developing a purpose-led brand — Scale Up Collective - Go-to-market for challenger brands

The Power of Influencer Marketing in Product Promotion.

Case Study, Building a DTC Challenger Brand